NeeDoh is the New Webkinz

Remember how popular Webkinz were in the late 2000s?

They were pretty revolutionary – a plush toy that you could hold, then also follow in a virtual world!

Kids would bring them to school and brag about the latest addition to their collection, while parents would stand in long lines trying to get their hands on the latest toy. They were similar to the Beanie Babies craze of the ’90s, with the maker “retiring” certain characters and making them even more in-demand.

Well, 20 years later, the new craze is NeeDoh! It’s a sensory toy – super soft, super squishy, super stretchy. It’s basically a blob that you just squeeze and smush and then watch it go back to its regular shape.

Just like Webkinz, they are selling like crazy and most kids don’t want just one. They tend to sell out quickly – so when a store restocks, there can be lines down the block waiting to get inside and get one.

NeeDoh is so scarce because manufacturers can’t keep up with demand. The maker, Schylling, said NeeDoh’s popularity is in part because it appeals to not just children, but also tweens, teens, young adults, collectors, even parents and grandparents!

So in a Throwback moment, here’s a look back at the Webkinz craze in the 2000s! By the way, we happened to check eBay and some of the toys are fetching over $100!